AVL took a bold creative direction with this campaign — and it paid off: finalist at the Austrian National Marketing Award (Staatspreis Marketing). The concept builds on a simple but powerful idea: the people shaping our future are inspired by those who will live in it — our children. The film pairs parents and their kids doing the same activities — the adults at AVL in a professional setting, the children at home in playful, imaginative versions. The connection between childlike creativity and professional innovation drives every frame. We produced the full content suite for the campaign in close collaboration with Rubikon Werbeagentur.